Rapha brand

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Rapha brand

Postby Elliot M » Tue Aug 07, 2007 3:36 pm

There's been some discussion here and elsewhere about Rapha - thought this recent article which discusses the brand and founders might interest some. Very carefully marketed!

[url=http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Rapha/]Rapha Case Study[/url]

why isn't the link working? :x
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Postby Dombo » Wed Aug 08, 2007 7:57 am

Dark greens and ninja black may be stylish but I'd rather be garish and visible on a sun-dappled Surrey lane or early morning commute.
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