These all seem very race oriented goals for the club which is good because there are people that enjoy racing and will do it I believe regardless. Obviously there is the encouragment aspect as well.
However, there is a huge untapped resource in our club. Look at the club run. Surely there should be some sort of target to get the people who are out on the club run to do something different. It could be something as simple as a Sunday type ride. You know the type slower, sociable, couple of stops but if people had the time a longer ride in both miles and hours. I am sure that is a bar to some people trying something different. They are in the comfort zone and sometimes it is a very nice place
Something like this could lead on when confidence grows to an audax event, a sportive or even racing!!!
However and this is just from my view point, possibly sometimes because I can be an ar$e. It doen't matter to me if there is a points system in place because it will not encourage me to do anything different. By that I mean, in a couple of years I might try road racing again, but that will be because I want to, if you see what I mean.
Sorry I seem to be rambling a bit here. It is little things to me like if somebody wants to start TTing and is thinking of entering one they could be put in touch with somebody who can talk them through what to do and even offer to meet up with them, take them there etc etc. Same for RR. It can be quite daunting and we have all been there