by -Adam- » Sat Jan 05, 2008 1:53 am
[quote="Mo Jaffer"]I don't [think?] that CEOs care what we think, especially when you are 150 odd in the fortune 500, and you have £10 million in a marketing strategy thats giving you bad press.[/list][/i]
I disagree, if companies see the sport of cycling as a useful way so promote awareness of their brand, why wouldn't they? If through cycling I now know of Bouyges Telecom, or Gerolsteiner, or Saeco, or Barloworld etc etc... and then if when I travel to france I select Bouyges as my mobile network, or through work use reccomend Barloworld to my contractors... then these companies investing in cycling are getting their euro's worth aren't they? Even if a scandal temporarily takes the shine off them. T-Mobile were probably looking for an excuse to get out as their brand couldn't really be much more well known now, could it? Drugs was a convenient excuse to do so. Sponsors will leave, all for different reasons, the key is that new ones are found and convinved of the worth of exposing their brands to us... the public.