A Great Sportive Flyer, help needed

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A Great Sportive Flyer, help needed

Postby Alan M » Wed Dec 22, 2010 11:34 pm

Huw has kindly created this flyer. If you have ideas and outlets for its distribution let me know by PM

BTW, have you entered or offered to help yet?

[img]http://i54.tinypic.com/2z70q9t.jpg[/img]
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Re: A Great Sportive Flyer, help needed

Postby Antloony » Thu Dec 23, 2010 8:33 am

Handing them out at the top of Boxhill on weekends would be a good start.

I know you said PM ideas alan but I've posted mine on here to get the ball rolling though hopefully I've been beaten to it.
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Re: A Great Sportive Flyer, help needed

Postby Alan M » Thu Dec 23, 2010 8:40 am

Not yet Tony but you're up with the Lark. Thanks.
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Re: A Great Sportive Flyer, help needed

Postby Amy » Thu Dec 23, 2010 9:54 am

pm'd you but might as well put it here - keeps it in the public view a bit longer...

Cycles Dauphins would be a good one - saves standing at the top of Box Hill 8) and of course, the other local shops, Pearsons, Corridori, etc. How about Condors? And would you consider Evans (the cycle shop, before Phil says anything...)? Brixton Cycles?
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Re: A Great Sportive Flyer, help needed

Postby Dombo » Thu Dec 23, 2010 11:07 am

Ask the cafe at top of Box Hill if you can stick a flyer in their window. Saves handing them out.
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Re: A Great Sportive Flyer, help needed

Postby Amy » Thu Dec 23, 2010 11:40 am

Box Hill is a good place to get flyers out though
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Re: A Great Sportive Flyer, help needed

Postby Elliot M » Thu Dec 23, 2010 2:28 pm

Hi, the main URL given is wrong. It points to the entry list, and not to the main event page, which is https://www.sientries.co.uk/event.php?event_id=421. There is no obvious way to get from the entry list to the event page.

Although I'd be tempted to push everyone through the ACC site, so we can analyse stats from a greater proportion of interested people (Unfortunately we can't track all the way through to sign-up as SiEvents don't yet offer this, nor pass registrants back to our site).

Also, there's a missing "e" in "Challenge" in the Peru caption.
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Re: A Great Sportive Flyer, help needed

Postby Andrew G » Fri Dec 24, 2010 12:00 am

Personally I'm not a fan of that type of mega blitz Marco, it can very easily start to feel like it's a bit pressuring. To begin I'd stick with bike shops and an email to local clubs Gen Secs / website contacts.

It's not the hardest route I could've made it but it's challenging enough to be a fairly tough ride for "normal" club run type cyclists. I don't think it should be placed as a too open to all as a minimum standard will be required to meet a cut off time.

I think that in the New Year people will look closer anyway as a) they'll start to plan the year and b) the dragon etc will have started to fill up and people will look for an alternative.
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Re: A Great Sportive Flyer, help needed

Postby huw williams » Fri Dec 24, 2010 8:33 pm

The printed versions have the main event entry page URL and the 'e' added

I dropped a load into GBs today in time for the xmas sales (Highly recommended, they managed to get £100 out of me - the more you spend the more you save :-)

Most media outlets are targeted for 1st week of new year. Local reliability trials and sportives prior to the ACC event are obvious targets so if anyone is attending any of these please let us know if you are available to pop some flyers into the hall or under car windscreen wipers at the event car-park etc

Cheers

H
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Re: A Great Sportive Flyer, help needed

Postby Sylv » Mon Dec 27, 2010 10:20 pm

[quote="huw williams"]I dropped a load into GBs today in time for the xmas sales (Highly recommended, they managed to get £100 out of me - the more you spend the more you save :-)H

See y'all there tomorrow 10am :D
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Re: A Great Sportive Flyer, help needed

Postby Rogan » Tue Dec 28, 2010 12:59 pm

[quote="Andrew G"]Personally I'm not a fan of that type of mega blitz Marco, it can very easily start to feel like it's a bit pressuring.


Disagree. You cannot be half-hearted about marketing a new product in an already noisy market. Even with all members efforts combined it would be quite something to be able to produce an overbearing campaign (?) and let's not forget that (supposedly) all publicity is good publicity.

Should the event become established then A: Credit to Alan, his volunteers and ACC & B: A different approach to the 'mega blitz' might then be more appropriate.

That all said, the reality is that it is a difficult 'up-hill' battle to get an event noticed (I believe that the ACC event runs on the same day as The 'iconic' Dragon Ride) which may assist or hinder (moot point).

What you don't want is poor numbers as a result of insufficient marketing/publicity. Especially in a club that is seemingly well connected with the cycling industry at local and regional level. (Although all ideas should go via Alan first).

One other point: I rode the first Evans 'Surrey' Sportive a year plus ago. The turnout was very poor indeed (N.b. It was dry but had rained heavily in the days before), although I read recently that numbers have been growing significantly for these Evans events. (Evans know a thing or two about 'mega blitz' marketing). It may take a year or two to get the ACC event going!

Very nice Flyer by the way.
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Re: A Great Sportive Flyer, help needed

Postby Alan M » Tue Dec 28, 2010 3:29 pm

OK, At the moment there is a small problem with the flyers and Huw needs to do another print run. My problem is I leave UK on 6th so may not be able to get them from him. Who can liaise with Huw over supplies for local bike shops and clubs. I have Redhill CC, High wycombe CC, GB and Cycle Dauphin covered at the moments. Help Please

Cheers

Alan
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Re: A Great Sportive Flyer, help needed

Postby tel » Wed Dec 29, 2010 1:10 pm

I do a fair amount of training in Richmond Park and can drop a flyer or two off where the LD meet for their Sat club run. Maybe that may bare fruitful.

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Re: A Great Sportive Flyer, help needed

Postby Alan M » Wed Dec 29, 2010 4:29 pm

Good idea Terry. Can you liaise with Huw to collect some. Cheers.
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