You know, the people who manage the National Cycle Network of routes that take you from where you aren't to where you don't want to go. Many of their routes now being navigable on a cross bike rather than a full-suss MTB.
Anyway, last Sunday me and Tom were following NCN route 3 South from Bude. After Widemouth Bay where it turned off onto a minor route along the coast. I'd got the O/S map so had checked the contours but we soon came across some people who hadn't. We were going up the 3rd double chevron climb - signed at 30% - and passed a Dutch family (think so - guessing by accent) with the father & son on a tandem with trailer, the mother with the daughter on a tag-along all with full panniers. Yes, they were pushing rather than riding.
I wonder if they thought the little blue signs were some evil British practical joke.