Case study request for Zest magazine

[Amy]

Received this email yesterday.

Hello,

I’m emailing as I’m looking for a female case study for Zest magazine – the UK’s leading health and fitness title.

It’s for our cycle safe campaign, encouraging female cyclists to take advantage of training courses so they commute safely, and we want to interview someone who decided to commute to work on a bike, but had an accident. They’ve since sought cycle training – and now see the error of their ways. Maybe they used to cycle too close to the pavement, or occasionally undertook a bus to save time – now they can’t believe they took those risks.

We would want the case study to be a woman between the ages of 25 and 45.

The alternative is for us to talk to someone who had an accident but hasn’t taken a safety course but we’ll send them on one.

Could you please pass this request on to your riders and ask anyone who thinks they think may fit the bill to email me with a little snapshot and their story?

Thanks so much,

Laura.


Laura Potter
Deputy Features Editor, Zest magazine
0207 312 3066
http://www.zest.co.uk
Twitter: @ZESTLaura