[quote="marco"]http://pvcycling.wordpress.com/
Me personally I wish CW hired this guy.
Some real talk!
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Re: Some real tak!
by Rogan » Thu May 10, 2012 1:03 pm
Yeah - not sure CW need him - would have made far more interesting reading if he had just spelt out what each business really does and how their sponsorship has brought them enhanced brand awareness. Mind you, that would have required some real journalistic finesse.
- Rogan
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Re: Some real talk!
by Rogan » Thu May 10, 2012 2:45 pm
[quote="marco"]i take it you wont be joining me in asking CW to drop the helms cartoon and put a short PV column in it's place! 
Post demise I think they've called it 'Classic Helms' and it's not my thing - anything (other than more Dr. Hutch) would be welcome...
Global brands doubtless understand the vast viewing numbers involved but I suspect don't need the added 'headline risk' of the next inevitable doping farse. You'll know the sport is in serious trouble when 'MET-Rx' start showing an interest..!
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