Good Question:
Yellow is the club colour and yet we found yellow quite challenging when formulating new jersey designs. Following the previous iconic club kit design was another challenge.
One of the strong arguments in favour of maintaining the predominantly yellow theme was visibility and road safety. I personally found this argument extremely compelling.
Saying that Ant makes a good point and dislikes the yellow theme enough to avoid it altogether. I'm guessing he's not the only one. Black, red and white are arguably racier stock colours but don't actually feature all that much in other local club kit. What of Pro Teams (who have been known on occasion to get their kit spectacularly wrong) BMC springs to mind as desirable, as does Sky - it's so subjective this stuff.
That said, I look at some of my cycle stuff and it's almost all black. I wouldn't usually wear just dark stuff anymore - it just doesn't make sense when road cycling.
Having trained a few times with Dynamo some summers ago I noticed there was a more pressing requirement to wear club kit for club rides and even Sportives. Racing was a given. A pressing need for Dynamo club identity and 'club' requirements to adorn 'the uniform' presumably stems from previous committee guidance.
It would seem that ACC benefits from a relatively liberal committee from my limited experience. When sitting in on those committee meetings that resolved to press ahead with kit change another interesting agenda item was raised - the question 'should club members on ACC rides be forced to wear a helmet?' It was decided that the vast majority do wear helmets and that it wasn't the clubs role to insist.
It would be interesting to find out from any Dynamo (or Kingston) club riders how long they would expect to go before feeling compelled to invest in club kit. How much easier would that be if the reason for joining in the first place was the club kit?
Onto Toks point - I read in Cycling Weekly last year (maybe the year before) that many potential club members (male and female) gravitated towards club kit they considered most street cred. Among those considered most Street cred were Dynamo and Kingston Wheelers. How that fits with growth in Redhill membership (if that is the case) I don't know (how do we know this Andrew?). I have heard similar conversations Toks is referring to - but not as pointed as leaving ACC due to kit.
Another reason I see posted is cost - I'm not totally convinced. I see tens of thousands of pounds worth of bike components on club rides
Had my first ride in about 8 months today. I didn't feel that great but I'm hopefully back in the saddle! Onwards