by John Cochrane » Thu Aug 10, 2006 12:55 pm
Some degree of sponsorship in motor racing is the norm. Even for competitors in entry level championships, without it most could not compete.
In the main in works well, with little corruption. However, it has been my experience that as a championship attracts more sponsorship for the competitors then I see more evidence of, shall we say, trying to circumvent the regulations with imaginative interpretations.
One of the worst cases, I experienced was at Brands Hatch, a few years ago, where, at the last round of a minor championship, a car took the chequered flag and instead of coming on round at clearways turned off onto the grand prix circuit. Round the back of the circuit out of sight he then set fire to the car.
When we investigated this incident it came to light that the competitor's sponsor had told him that if he did not take the chequered flag at that meeting then there would be no sponsorship for the following season. It was of no matter to the sponsor that subsequently the driver would be disqualified. As far as he was concerned he had his picture of his company's logos on the car taking the chequered. Because of the pressure on him, the competitor had "doctored" his car and decided to try covering this up by destroying it.
Sponsorship is with us for good or evil, in all sports, and I guess we have to live with it and do our best to enforce the rules.
John