by Elliot M » Thu Sep 20, 2007 11:55 am
actually on reading the rules, "The Grand Prize, the only prize to be awarded, will be a new racing bicycle, assorted cycling clothing and a jersey autographed by professional cyclists. The total retail value of the Grand Prize is estimated to be approximately $2,300".
note there is no requirement to actually award a prize, all entries become the sole property of the organisers, and any design including the winner can be altered. which means that basically they can do what they want. you might feel cheesed off if you find the winning design happened to include elements of your non-winning design.
you may think i'm being cynical but you might be surprised how often this happens.
oh and they get to use the winners' name and face in publicity. pretty cheap if you ask me.