Bet you're enjoying this aren't you
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I can't remember your budget Jon but I'm fairly sure that most of the budget aluminium frames are all turned out in the east in a few factories (more Indonesia than Upton Park) so they will all be fairly similar. Obviously excludes the high end stuff like Principia and Merckx. They're all pretty good quality and you probably won't go far wrong with any of them, they 'll just have different paint jobs/stickers, same as with just about every budget carbon frame coming out the same mould in Taiwan.
Have you looked at Ribble yet? I know a number of people in the club have had/got them and seemed very happy with them. Tricky to get to the place to test for sizing but you might find an agreeable of a similar size to Sam who'll let him have a spin to check it out. I followed their bike builder quickly and the all alu sloping top tube frame with a Veloce groupset (50/34 chainrings and 13-29 cassette) came to about £850 once I also upgraded the tyres to 4 Seasons, the saddle to a flite, and a carbon seatpin.
Pinnacle or Decathlon would still probably be one of your best options for a bargain but you may find you have to buy a bike and have compromises in some places on it. The Ribble option would allow more tailoring to Sam's needs and the groupset bits could always be carried forward to a possible future bike or be re-used for #2 son once Sam moves up to bigger gears but #2 still needs the smaller gears.
Also depending how much it is needed now or in a few months, if you can wait a couple of months or so then there will be some good deals out at the end of season (Oct/Nov) when everyone wants to get the 2009 models in their shops.