Agree with Jon.
As a motorist as well as cyclist I can say that our kit is very noticeable with the preponderance of yellow. Only Adam's orange kit is more visible.
Also it is not an obvious mess of adverts like a lot of club kit. If we carry adverts then, as somebody else has said, we should be paid for it and the kit sold at a discount. Paying forty quid for a billboard is a bit toppy, and why I got all (sorry, both
)my cycling shirts from the bargain bins at BikePlus or GBs.